ABOUT THE FOUNDER
After growing up in a family with sensitive stomachs and eventually getting to a place of feeling bloated and in pain with everything and anything Amber ate, she got fed up at the ripe age of 24.

She went down the rabbit hole of trying every way of eating – vegetarian, vegan, paleo etc and eventually went back to school to become a Holistic Nutritionist.
With her Registered Holistic Nutritionist certificate in hand she walked out the school doors eager to help others FINALLY feel the joy and ease she felt with food.

She knew this meant everyone had different dietary needs and wanted to support others through their health journies. She also knew that “50% of households are either directly or indirectly affected by food allergies.” and that meant their are A LOT of people that are going through the same food frustrations as she did. 

The 3 biggest frustrations that Amber solved while creating products were :
1. There were no ready-made products available free from all major allergens 
2. All the allergen free ready-made products available which removed allergens subbed back in nutritionally void and sometimes even harmful ingredients making it impossible to find healthy, whole foods options that were convenient for our busy lives 
3. The majority of allergen free ready-made products either tasted bad or weird, either felt like cardboard or crumbled to pieces and were unsatisfying leaving consumers feeling discouraged

Check out the video above to learn more about Amber’s transformation from an Oil and Gas Marketer, to Holistic Nutritionist, to Food Cart Founder to the Waffle Lady !

Throughout this journey she has remained fuelled by : 

1. The excitement of her personal experience figuring out how to intuitively eat in a way that made her feel like an energizer bunny
2. The frustration of finding sub par, cardboard foods in the grocery stores & restaurants that were filled with major allergens or poor quality ingredients 

FAST FORWARD TO TODAY
True Taste Cafe has grown into a brand on a mission to provide busy families with delicious and healthy waffles and mixes that are easy to make, 100% allergen free and support Canadian communities with food security.   
From 1 little food cart to 100’s retail locations and goals of opening a cafe we are just getting started.